An arising service highlighting local economy and connection is summed up in one new tagline: “Welcome to Spectrum Reach. Let us show you around the neighborhood.”
Spectrum Reach will provide hyperlocalized support and marketing for networks of small regions across the nation. Their new initiative “Rebuild My Town,” announced on Nov. 12, will connect local businesses to engage them in efforts to grow stronger and develop together.
“With local experts who live and work in our communities, we are best positioned to serve the individual needs of local businesses,” stated Michael Guth, senior vice president of marketing at Spectrum Reach. “Whether it’s to help small businesses show their strength or big businesses show their localism, we will walk hand-in-hand with business owners to help them achieve their goals.”
The media sales conglomerate will divert special attention to individual areas: Commercials will feature local clients, and a monthly series will feature VIP experts in small business and entrepreneurship.
Among these VIP speakers will be the following: Daymond John of ABC’s Shark Tank; multi-talented philanthropist, business owner, writer, and producer Bethenny Frankle; and Marcus Lemonis of The Profit. These resources will be available to clients via rebuildmytown.com in the coming months.
Businesses and consumers will have the opportunity to test Spectrum products firsthand and experience their services.
In the preceding effort titled “Rebuild My Town Support Local Mosaics,” Spectrum Reach compiled virtual mosaics, using real pictures from businesses to illustrate one large image. Local markets will be highlighted through this in a genuine community effort to strengthen their regions and surrounding economies.
The effort Spectrum Reach is putting forth to revitalize local economies and businesses is evident through the “Rebuild My Town Initiative.” Businesses both small and large will be guided by experts made available by Spectrum Reach, with devotion to building our own towns back to their prime and encouraging greater connection and availability of valuable resources.