Nonahood News has become an official branding partner with the Orlando Economic Development Commission (EDC). The Orlando EDC is a not-for-profit, public-private partnership that attracts, retains and grows jobs for the region. The EDC serves Orange, Seminole, Lake and Osceola counties and the City of Orlando in Florida.
Regional Branding Campaign –
Orlando. You don’t know the half of it.
Thanks to our prowess in tourism and hospitality, Orlando including Lake Nona has strong brand visibility worldwide. Unfortunately, Orlando’s strengths as a business location outside of tourism are not as well known — even by those who live here.
Research revealed that Orlando only makes it onto the “short list” for consideration as a business location about one-third of the time because decision makers don’t know all there is to know about our great region. It’s time to change that. After surveys and stakeholder input the campaign, “Orlando. You don’t know the half of it,” launched in December 2014.
As we launch this campaign, we’re out to change minds — and by doing so, we will increase the number of companies evaluating Orlando as a business location, which will create more and better jobs.
The Orlando EDC designed the Regional Branding Initiative to measure current perceptions of business targets – both in- and out-of-market – and develop a strategic campaign to get Orlando into the consideration set for business location decisions.
As a branding partner, Nonahood News joins other major Nonahood companies including Nemours and Greater Orlando Aviation Authority to promote the region to new and expanding businesses. Our specific focus will be to promote the Nonahood Community to recruit more businesses and help provide resources to those looking to expand.