Travis Jacob has always felt that his life purpose is to inspire hope by helping people be the best they can be. One of the most effective ways he can do that is by leveraging his years of experience and expertise in executive roles and leadership training to help organizations, businesses, churches and other teams to build strong relationships and healthy workplace culture. Travis is a Lake Nona resident and the driving force behind the new book, Ultimate Synergy: Building and Maintaining a Winning Culture in Your Organization. 

Ultimate Synergy was 12 years in the making. To prepare for this book, Travis did a lot of reading and absorbed as much knowledge as he could. There has been a lot of discussion around organizational culture and the effect it has on business. For instance, Partrick Lencioni’s book addresses the importance of organizational health. Marcus Buckingham, one of the biggest researchers in the business right now, came to the conclusion that, as he puts it, love is the most powerful force in business. These conversations emphasize relationships and the importance of strong and healthy relationships for accomplishing more. 

In Ultimate Synergy, Travis explains why personal relationships in any organization are crucial for success. What sets Ultimate Synergy apart from the discussions and books that already exist is that Travis talks about the building of the foundation upon which other organizational culture initiatives are built. The book covers organizational culture and 14 principles that are the foundation for every other culture initiative. The book’s structure features real-life stories from individuals with experience with each principle. Strong relationships build the foundation for surface-level culture initiatives, like awards, shoutout boards and monthly themed lunches, and create excitement and better performance within a company.

While Ultimate Synergy comes out of discussions around organizations and companies, this book is intended to reach all people and teams of different kinds. The book centers around people, in general, because there are different circumstances in which people work together to accomplish goals. In Lake Nona, this book could resonate with audiences working in medical, tech, retail and service industries, but it might also appeal to anyone working within a team. Throughout Ultimate Synergy, Travis keeps a broad scope so that anyone, anywhere can take something from it. The book is not just for high-level leaders. It is for everyone who works on a team, for families, and so on. The major takeaway, Travis finds, is that everybody on a team has a responsibility to build an unbreakable relationship. Readers can find Ultimate Synergy on Amazon.