
After building a successful digital business in Brazil and navigating burnout and motherhood, Alana Trauczynski moved to Lake Nona with her two daughters in search of a place where innovation, health and community are intentionally connected.
My name is Alana Trauczynski, and my life has been shaped by reinvention. I’m the author of Recalculating the Route, a book that became a bestseller in Brazil and tells the story of the 13 years I spent traveling the world searching for purpose.
The last four years before writing the book were spent working as a VIP services concierge in fast-paced Las Vegas. Since my degree is in hospitality and hotel management, I should have been perfectly happy. My life was filled with celebrities, invitations to new shows, limo rides, restaurants, parties and the city’s most exclusive hotspots. I had what I often call a millionaire life without actually being one. I was building a career, learning valuable skills, and experiencing a world that moved quickly and demanded excellence.
Yet even in the midst of all that, I felt a quiet restlessness. I couldn’t ignore the feeling that I was meant to explore something deeper about purpose and direction. Vegas was ego-driven. I was looking for meaning.
So I made a decision that many people around me didn’t fully understand. I took the money I had earned and fully invested it in myself. I explored different frameworks for understanding life and identity, studied from neuroscience to quantum physics, and attended several personal development programs and retreats. What I was really searching for was clarity of my next step.
At the end of that journey, I wrote my first book about the moment in life when you realize the path you’re on is no longer aligned with who you are becoming. What began as a personal reflection unexpectedly became a very popular program and the beginning of my entrepreneurial life.
I entered the digital world at a time when online education was still emerging. I became one of the early women in Brazil creating and scaling digital courses and building online communities. Over time, those programs grew significantly. What started as my own process served thousands of people looking to rethink their careers, businesses and lives. I found purpose in sharing my own life experiences.
It was exciting, creative and intense. In less than a year, the business had generated over $2 million. In less than two years, I had 8 people in the team.
Then another turning point arrived: I became a mother, twice in a row.
And as many parents know, motherhood has a way of redefining success. Suddenly, the metrics that once mattered began to shift. I realized that while my business was growing, I didn’t want to miss the early years of my daughters’ lives.
Around that time, I also went through a divorce, which meant it was me, two babies, a business, and a household to manage. For nearly six years, I stepped away from aggressive expansion and I let most of the team go. It was quite hard to have the energy to support my existing clients and be a good mother at the same time.
During the pandemics, with all the added tension, my body forced me to stop. I had a burnout, something many high-achieving professionals quietly face.
That moment had me look more deeply at how ambition, productivity and well-being intersect. I began practicing Kundalini yoga and eventually became an instructor. I became increasingly interested in nervous system regulation, sustainable performance, and how individuals and communities can pursue growth without sacrificing health. I had to look within, redefine success and recalculate the route once again. This time, I created an online community called Oasis: a space focused on mental health, human connection and emotional well-being. It became a new type of business for me, with a more sustainable model that required fewer launches and less constant visibility.
Then, for some time, my intuition had been pointing me back toward the United States, and so here I am.
Moving from Brazil as a single mother with two daughters was not a simple decision. But I knew I wanted to live in a place that reflected the values I was growing into: a place where innovation, health and community were intentionally connected.
That search is what brought me to Lake Nona.
The first time I explored this area, I immediately felt something different. Lake Nona is not just another fast-growing neighborhood in Orlando. It feels like a community designed around the future. There is intention here: in the businesses that arrive, in the people who are drawn to it, and in the research being done around healthy living.
Walking around Lake Nona Town Center, seeing families biking along the trails, children playing in community spaces, and professionals gathering in cafés, I sensed something rare: a place where growth is happening with purpose and vision. And I believe the future should be built thoughtfully.
Aquariuses like me (and my two daughters!!) are always drawn to emerging frontiers, so Lake Nona felt like the right ecosystem to begin a new chapter.
I didn’t just want to relocate. I wanted to belong to a community that is actively shaping the future and to be a part of that process.
Moving here felt like planting ourselves in a place where innovation and well-being coexist. A place where conversations about technology, medicine and entrepreneurship are balanced with conversations about health, community and quality of life.
My journey has included many chapters: traveling the world, hospitality in Las Vegas, authorship in Brazil, digital entrepreneurship, motherhood, burnout and reinvention. Each phase required recalculating direction and learning to listen when life asked for change.
Lake Nona is the current chapter of that journey, where I intentionally chose to raise my children, find a new husband and create a meaningful life and a new family for myself. I can’t wait to see what amazing turnarounds and epic moments are ahead.
It’s the possibility of building a community where the future is not only advanced but also human.
And that is a future I’m grateful to now call home.



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