On Aug. 3, Orange County Mayor Jerry L. Demings, along with LYNX, Orlando Economic Partnership, and Visit Orlando officials, revealed art covering a 60-foot LYNX bus at the Orange County Administration Building. The bus is wrapped in images of people wearing masks and includes the hashtag #DoYourPartORL in support of the Safer, Stronger, Together campaign that encourages Orlando businesses and residents to engage in safety measures and be accountable for the safety of their community.
The Safer, Stronger, Together campaign was developed by the Orlando Economic Partnership and Visit Orlando at the request of Mayor Demings to encourage businesses and residents to follow COVID-19 safety guidelines.
“To get the word out, many of our businesses – large and small – media partners, and our community partners like LYNX have stepped up to help get the word out,” said Mayor Demings. “Today, we want to thank LYNX for providing a moving billboard for our important message by wrapping this high-capacity bus.”
As part of its commitment to support economic development and recovery in the region, LYNX provided the bus wrap, free of charge. LYNX is the latest organization to provide in-kind services and assets to the Safer, Stronger, Together campaign. The campaign includes public service announcements in local television, radio, print, and outdoor media; donated advertising space from local corporate partners; publicity and social media programs to involve residents; and support from local businesses and regional associations to share the message on their own channels.
“As an essential service, LYNX is committed to providing passengers access to jobs and services around the region. We are proud to support this effort to encourage all to take necessary safety precautions so we can be a part of the solution to return to economic stability as soon as possible,” said LYNX CEO Jim Harrison.
“Research has shown that consumers, including both local residents and visitors, want to support businesses that employ visible safety measures,” said Visit Orlando CEO George Aguel. “This donated bus becomes a roving billboard through both downtown and tourism areas that underscores our entire community is committed to safety.”
Orlando businesses are encouraged to use tools available at www.DoYourPartORL.com to showcase how they’re doing their part to build a safer, healthier community. Businesses can also take the “Orlando Promise” by filling out the online form, which includes a checklist for businesses that notifies customers of measures being taken like the use of masks by staff and customers, enforcement of social distancing, limited capacity at the business, use and supply of hand sanitizer, contactless payments, and sanitation of surfaces between customers.
“Economic recovery comes with compliance,” said Tim Giuliani, president and CEO of the Orlando Economic Partnership. “When consumers feel confident, they will support those businesses that care equally about them and their employees.”