Communications professionals are often tasked with maximizing small budgets to achieve greater brand awareness and drive businesses results. During this engaging program, nonprofit communicators from the American Cancer Society and Second Harvest Food Bank will offer insight into the traditional and digital media tactics that have elevated their campaigns at no or low … [Read more...]
Better Call Saul
As I'm writing my second column (hey, who’s counting?), my family and I are packing up our “stuff “and heading back down to our home in Lake Nona. Can’t wait to see all my newfound friends back in the home of palm trees, alligators and schvitzing (look it up!). In the world of public relations, you never, ever know what might happen from one day to the next. I might be … [Read more...]